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| Recent News & Events |
Counselors Academy Webinar The Basics of Blogging: A Guide to Getting Started Presenter: Ted Birkhahn, COO, Peppercom Wednesday, September 24, 3 - 4 p.m. EDT For a blog to be successful, it’s critical that the content be relevant, authentic and unfiltered. Blogging is all about communicating points of view on issues that are important to you and your stakeholders, thus becoming a trusted source of information that is free of blatant marketing. Instead of commercialized content about a company, product or service, a blog should offer a platform to have conversations, share knowledge and build relationships, which allows thought leaders to educate and learn from their peers. This program will provide an introductory overview of blogging for those looking to develop blogs for their own firms as well as their clients. It will cover the obstacles, risks and rewards of developing and maintaining a blog platform that will help your firm and its clients connect with audiences in new and profound ways. You will learn:
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| Survey Results - The Juggling Act: Managing Client Relationships While Minding the Store |
| Evaluating an employee, handling an 11th hour crisis, signing payroll checks, putting the finishing touches on a new business pitch, writing a speech for a client CEO, planning next month's staff retreat. Sound like your typical day? Welcome to the delicate balancing act of agency management: managing client relationships while minding the store – or commonly known as the conflict between working in the business vs. working on the business. |
| Click here to read your colleagues' responses to this Leadership Pulse survey. |
| Agency and Corporate Executives Sound Off On Procurement... |
| Procurement departments have long sought to save money for companies when purchasing commodities. Now procurement for professional services such as PR is on the rise. Is the process helping or hurting agencies and clients? |
| Click here to read your colleagues' responses to this Leadership Pulse survey. |
| CA News Releases |
| PRSA’S COUNSELORS ACADEMY ANNOUNCES 2008 SAGE INDUCTEES (Naples, Fla.) May 19, 2008 |
THE COUNCIL OF PUBLIC RELATIONS FIRMS JOINS FORCES WITH PRSA'S COUNSELORS ACADEMY TO LAUNCH INDUSTRY ONLINE TRAINING PROGRAM |
PRSA COUNSELORS ACADEMY ANNOUNCES OFFICERS FOR 2008 |
| PRSA COUNSELORS ACADEMY LAUNCHES NEW BUSINESS MANAGEMENT PROGRAM FOR SMALL AGENCIES AND INDEPENDENT PRACTITIONERS (New York, NY) August 1, 2007 |
PRSA COUNSELORS ACADEMY LAUNCHES SAGE PROGRAM; 11 AGENCY LUMINARIES MAKE UP INAUGURAL CLASS |
| NORMAN MINETA, ROBERT SCOBLE CHOSEN AS KEYNOTE SPEAKERS FOR PRSA COUNSELORS ACADEMY 2007 SPRING CONFERENCE (New York, NY) January 22, 2007 |
| COUNSELORS ACADEMY 2005 SPRING CONFERENCE EXPLORES "ACHIEVING THE REMARKABLE" Bestselling Author Harvey Mackay to Headline Annual Public Relations Gathering (New York, NY) March 3, 2005 |
| PR SOCIETY ANNOUNCES COUNSELORS ACADEMY OFFICERS FOR 2005 (New York, NY) January 6, 2005 |
PUBLIC RELATIONS CAREER DEVELOPMENT BENCHMARKS AVAILABLE FROM COUNSELORS ACADEMY |
| PR PROS GET THE STORY BEHIND THE IRAQ WAR FROM VICTORIA CLARKE Stellar Panel of Counselors Examine New Business Realities (New York, NY) September 2, 2003 |
| PRSA COUNSELORS ACADEMY SPORTS NEW LOOK New Web Site for Members Launched (New York, NY) August 20, 2003 |
| CA Members In The News |
| Tom Gable, APR February 1, 2005 Press Release University of Victoria Adds The PR Client Service Manual To Curriculum for Public Relations Certificate Program |
| Mike Herman, APR, Fellow PRSA PR Week, July 12, 2004 Paper details best methods for hiring, training workers |
| Mike Herman, APR, Fellow PRSA PR Week, July 26, 2004 Op-Ed: CCOs are vital to the protection of a firm's reputation |
| Mike Herman, APR, Fellow PRSA St. Louis Post Dispatch, August 1, 2004 Fleishman takes steps to bolster guidelines for ethics and image |
| Tom Hoog PRSA's Public Relations Strategist, Summer 2003 An Interview with Tom Hoog |
| Christine A. Boehlke PRSA's Public Relations Strategist, Summer 2003 The Making of the Counselors Academy Brand |
| Tom Gable, APR PRSA's Public Relations Strategist, Spring 2003 Five Major PR Issues for the Next Decade |
| Jeff Douglass PRSA's Public Relations Strategist, Spring 2003 Threat Assessment: Protecting Your Spokesperson Overseas |
